Be Nice, Not Naughty, to Your Network
在你的交际网内要付出真心、不要敷衍了事
Use the Holidays to Spread Cheer More Effectively
利用假日更有效的来传播快乐
The holidays present great opportunities to reach out to people you care about, personally and professionally. When dealing with people in your professional network, do not rely on the cliché that "it"s the thought that counts." What counts most is solid execution.
假期为你提供了很大的机会去和那些你关心的朋友（生活上的以及工作上的）接触。在和你的人际关系网中的朋友打交道时，不要信奉那句陈词滥调“心意到了就算数”。最起作用的是实际的行动。
Santa Claus aside, you can bet your contacts will take note whether you"ve been "naughty" or "nice" to them. Use the following scenarios to help you do the right thing when spreading holiday cheer.
且不说圣诞老人，毫无疑问你的朋友都会察觉到你对他们是“真心的”还是“敷衍的”。在传播假期快乐的时候应用以下法则来帮助你做好正确的事情。
Naughty: You send out pre-engraved, homogenous company holiday cards with nary a signature.
敷衍的：你给他们寄的是预先印好的、相同质地的公司节日贺卡，上面连签名都没有。
Nice: You write a personal note to each recipient, even if it"s just a few words.
真心的：你给每位收件人都写了一封亲笔信，哪怕上面只有几个字都好。
Naughty: Giving everyone a generic gift that your clients may not be interested in - or able to enjoy.
敷衍的：将通用的礼品发送给每一个客户，他们可能不感兴趣、从中享受不到乐趣。
Nice: Recognizing that not everyone likes chocolate or drinks wine, and instead giving people something that reflects their tastes. Stumped? Try giving out potted plants, personalized gifts (e.g., mugs, caps), or gift baskets of spices. Or make a donation to a charitable organization in which a client has expressed interest.
真心的：懂得不是每个人都喜欢巧克力或酒的道理，相反，送给每个人的礼物都符合他们的品味。是否觉得很为难？试试送一些小盆栽、个性化的礼品（如杯子、帽子等）或香料礼品篮。或者为你的客户曾表示过感兴趣的慈善机构捐款。
Naughty: Throwing a holiday party and not allowing folks to bring a guest.
敷衍的：举办一次假期聚会，但不允许来宾携带家属
Nice: Forget the party! Most people are busy enough around the holidays. Why not throw a post-New Year"s brainstorming session for friends and clients wherein you all help each other set professional goals and offer up advice and support?
真心的：忘记聚会吧！很多人即使是在假期也会非常忙。为什么不为朋友和客户举办一次后新年的集思广益会议？在集思广益会议上你可以帮助别人设立职业目标、为他们提供上进的建议和帮助。
Naughty: Your holiday card is the only time you reach out to your network each year.
敷衍的：每年你和交际网中的朋友的唯一接触就是节日贺卡。
Nice: Call everyone personally, apologize for being out of touch, and schedule a time to grab lunch or a drink in January.
真心的：亲自给每个人打电话，为疏于联系道歉，并预约好在元月的某个时间一起吃顿饭、喝喝茶。
Naughty: You call in favors at the eleventh hour, stressing out vendors and well-connected friends who are very busy during the holidays.
敷衍的：你总是喜欢擅作主张的在深夜十一点给那些压力非常大的供应商、或在假期总是很忙的好朋友打电话。
Nice: Plan ahead for business and don"t pull any strings during the holidays -- unless, of course, your job is on the line.
真心的：提前将工作计划好，不要在假期谈工作，当然了，除非你的工作正岌岌可危。
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