The Best OF the Internet (1/2)
When it comes to top sites, the best get straight to the point, while online encyclopedias sometimes miss the mark completely
Webby Awards
The Webbys were born in 1996 as an offshoot of The Web magazine. The magazine died in 1998, but the awards lived on, administered by the invitation-only digital academy.
It"s interesting to look at the wildly divergent list of winners at the annual Webby Awards---everything from Google Earth to the Katrina Help Center to the Sherwin-Williams Color Visualizer and realize the web is still figuring out its standards. Does it value digital execution, quality of concept or current buzz? Or does it try to forever balance all three?
Keep it short and sweet
But such questions are nothing compared to the gimmick, Winners are limited in their acceptance speeches to five words.
Last year, Arianna Huffington, accepting the best political blog award for her Huffington Post site, said, "Darlings. Make blogs, not war."
Chris DeWolfe, the co-founder of the burgeoning and now controversial social networking site MySpace, said, "Fun for the whole family."
And so on. The drudgery of people who"ve already won something pretending to be humble about their victory turns into a battle of wits. The nakedly commercial speeches---Dell"s "Thanks, go buy a Dell"---sound tinny, while the clever ones---Earthcam"s "for complete speech, visit Earthcam"---win praise and, likely, site traffic. If only more established awards shows so relentlessly enforced such brevity.
It"s ironic that a Web awards ceremony celebrates, even imposes, pithiness. What is the Internet, after all, if not the world"s most sprawling book? But it also makes sense. When your medium lets you say anything, it becomes that much more powerful when you find just the right thing to say.
Vocabulary Focus
divergent (adj)--- showing differences
drudgery (n)--- hard, boring work
enforce (v)--- to make a particular standard be accepted
brevity (n)--- the use of only a few words
pithiness (n)--- writing and/or speaking that is brief and to the point, achieved by expressing a great deal in just a few words
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